What motivates you to get up every morning and do what you do? What drives you to keep going when the going gets tough? What is it that makes you different from others?

These are some of the questions Simon Sinek asks in his book Start with Why, a bestseller that teaches you how great leaders inspire others to take action.

Sinek affirms that the key to success is not in the what or how, but in the why. The why is the purpose, cause or belief that gives meaning to everything we do. The why is what connects us with our audience, what makes us authentic, and what sets us apart from the competition. The why is what makes us leaders.

In this book, Sinek explains the concept of the Golden Circle, a simple but powerful model that consists of three levels: the why, the how, and the what. Most people and organizations communicate from the outside in, starting with the what (what they do or sell) and ending with the why (the reason for being). However, the most inspiring leaders do the opposite: they start with the why and then explain the how and what. In this way, they manage to connect with the emotions and values of their public, generating trust, loyalty and action.

Sinek illustrates his theory with examples of successful leaders such as Martin Luther King Jr., Steve Jobs or the Wright brothers, who knew how to convey their vision and passion through a clear and convincing message. He also analyzes the cases of companies that lost their way by forgetting why and how to recover it.

Start with Why is a must-have book for anyone who wants to lead effectively, innovate creatively, and transform the world with their work. This is not just a business or leadership book, but a life book. It invites you to reflect on your purpose, your identity and your legacy. It challenges you to start with the why in everything you do. Are you ready to accept the challenge?