The Power of Habit

Why We Do What We Do in Life and Business


Do you believe that the things you do every day depend on your willpower?
No.

The food we choose, what we save or spend, how we communicate, the exercise we do, how we organize our work, every single daily choice we make ? none of these are the result of thoughtful decisions.
They are automatic and unconscious behaviors.
They are habits.

And since each of these aspects has a tremendous impact on our health, productivity, safety, and happiness, it seems inevitable to ask: can we change them?
The answer is yes.

Based on countless academic and business studies and interviews, investigative journalist Charles Duhigg brings together the latest psychological and neurological findings on how routines are formed.

From childhood, our parents try to instill in us the habits that will shape our lives. The pressure to choose them is enormous, because they determine the character we will have as adults.

A clear example: If you teach a child to save and invest, they will grow up with that mindset and do it unconsciously. But if for years they grow up believing that wasting money is fine, they will become an adult incapable of generating wealth.

This is the power habits have over a person?s life ? and it?s unfortunate, because the brain doesn?t distinguish between good and bad habits.

Habits consist of three parts: cue, routine, and reward.
A cue triggers an action or behavior.
The routine is what we do, and it produces the reward without any conscious effort on our part.

Studies have shown that you cannot erase a habit, but you can change it by identifying the cues that trigger it and then replacing the routine ? while keeping the same reward. The habit loop continues, but we have modified the routine.

The Power of Habit by Charles Duhigg is a guide to help you change your habits, control your cravings, and strengthen your willpower.
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